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dated April 9, 2007
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MARKETING AND TELEVISION VETERAN KEN GELMAN ANNOUNCES FORMATION OF G-FUNK
SPORTS & ENTERTAINMENT
Signs Inaugural Clients Rainbow Media, Arena Football League and Ring Of Honor
CT-Award-winning NHL and WWE marketing and television veteran Ken Gelman
announces today the formation of G-Funk Sports & Entertainment, a
full-service agency. G-Funk is dedicated to brand activation, strategic
integration and driving maximum return on investment for its clients.
strengths center on three primary areas, Marketing Services (consumer
promotion, affiliate activation and events), Partnership Alliances and Content
Management (including distribution drives and launch strategies). The agency is
supported by an experienced team of talent from fellow Fairfield County, CT
marketing/advertising agency, The Voice.
philosophy of the agency is to help brands 'Visualize, Strategize and
Mobilize," says Gelman, a 15-year veteran from the corporate battlefields
of sports and entertainment brand building.
"We believe in taking the partnership approach to marketing. We help our clients set their goals, figure
out their game plan, activate it, and maximize their marketing investment.
this end, G-Funk has hit the ground running, signing such notable clients as
Rainbow Media, the Arena Football League and Ring Of Honor, a professional
Media's SKOOL VOD franchise is seen in over 20 million homes. It has enlisted
G-Funk for strategic marketing and programming initiatives and leveraging
partnership marketing opportunities.
21st season of the Arena Football League started March. 1. "We are working
closely with the AFL, its Member Clubs and television partners," says
Gelman, "to create a buzz, drive ticket sales and viewership through an
integrated marketing campaign.
Of Honor, the growing pro wrestling federation, known for its brand of
high-flying hard-hitting action, has long been regarded as an underground fan
favorite. G-Funk will handle all TV
rights negotiations and related consumer and affiliate marketing. A major
announcement is forthcoming.
comes to G-Funk from World Wrestling Entertainment (WWE) in Stamford, CT where
he oversaw its cable, satellite and broadcast affiliate businesses. His work
was acknowledged nationally upon winning the 2006 CTAM Gold Mark Award for the
WrestleMania 21 Affiliate Marketing Campaign.
Prior, he worked for the National Hockey League (NHL), overseeing the
"NHL Center Ice" package and was involved in the launch of several
media initiatives, including the NHL Network, a 24/7 digital television network
began his career on Madison Avenue, playing a role in the growth of several
advertising agencies, including Adler, Boschetto, Peebles & Partners and
Wunderman. Gelman resides in Weston, CT.