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Category:    Home > Reviews > Documentary > Invention > Science > They Made America (Innovation)

They Made America (WGBH)

 

Picture: C+     Sound: C+     Extras: C     Episodes: B+

 

 

We hear all kinds of empty talk today about needing to innovate; yet from those same voices, we get absolutely nothing to encourage and build a foundation to make that possible.  Some are even tearing the country apart and saying this to cover their hatred of innovation and progress because it threats their power.  The WGBH/PBS set They Made America (2004) offers four terrific shows featuring key figures in who were in the U.S. or came here and created ideas and products that changed the world.  The kind the country used to have al the time that made it the most successful, powerful and emulated country in the world.

 

Rebels offers the rise of two men, Ted Turner and Russell Simmons, who bet on two things that all the major entertainment and fashion powers that be thought would never work.  Turner saw opportunities in broadcast television everyone else thought could never work.  He went from his little would-be Super Station in Atlanta showing just anything, to launching CNN at a time 24 hour news was thought to be a concept one could not fill with enough information (that we now think of as annoying) that is no longer alone, to buying MGM/UA, reselling it minus the MGM/RKO holdings, then slowly acquiring other businesses (New Line, Castle Rock, Hanna Barbera) until he was bought out and pushed out of AOL Time Warner.  His installment sites CNN as the turning point.  Simmons proved once and for all Rap and Hip Hop was not a fad and through clever marketing (like not letting his clothes line be relegated to an “urban section” in the back of stores) proved the financial success of something safer like Thriller would be the limit of the reach of Black Music.  Less “safe” music could be a hit and the rest is history.

 

Revolutionaries include Jon Fitch, who founded the steamboat, in a tale that tells us about early America in a way we usually do not hear about.  These earlier stories are particularly compelling for the majority of those who do not know much about early history.  Robert Fulton revived the idea and the rest is history; the first of endless vehicles that ride on their own power source.  Lewis Tappan created the credit system, while Sam Colt created the more efficient revolver that built the West for better and worse.

 

Newcomers is concerned with immigrants like A. P. Gianni, who created banking for the great majority of people who could never access it, started with one bank and eventually created an empire still with us today.  Samuel Insull had a huge business empire that collapsed totally, but helped Thomas Edison turn his battery of patents in General Electric, though the development of massive power plants that brought power to all.  Ira Rosenthal created the brazier, changed the look, role and freedom status of women.  The result was The MaidenForm Company that is still with us today.

 

Gamblers concludes the series with Ruth Handler, who launched Barbie when she was the founder of Mattel Toys.  She was even vice-president.  Juan Trippe, recently played by Alec Baldwin as a very bad, monopolistic figure in Martin Scorsese’s amazing The Aviator.  It does give him credit where credit is due, but does not shake what he pulled to try and bring down Howard Hughes.  It also shows why he was powerful enough to be Hughes’ adversary.  Tom Watson Jr. was a big innovator at I.B.M. and put them on the course to be the number one computer company for decades to come, only challenged in the 1980s by new innovators.  “Big Blue” unfortunately created systems that helped the Nazis hunt down and exterminate people, especially European Jews, but this special says they created machines for things like “payrolls” and the like.  Watson Jr. came up with the multi-tasking computer (The 360) that changed the status of computers and their power as just an industrial toll for big companies to where it is now and growing.  All are must-see segments!

 

The anamorphically enhanced 1.78 X 1 image is pretty good, though this is more of a documentary program than it would first appear, so several video clips are of poor enough quality to hold back the overall quality of this nicely produced, edited and transferred program.  The Dolby Digital 2.0 Stereo has no major surrounds, but plays back very well just the same.  Extras include the usual DVD-ROM printable materials, weblinks and a making of program on the first DVD on both DVDs and runs about 10 minutes.

 

 

-   Nicholas Sheffo


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